Does SEO Add Any Value To Your Digital Marketing Campaigns?
The average internet surfer only visits the top three to five results of the page results from the search query or keyword they type. As a website and business owner, this means that if you want enough organic traffic to make a difference in sales, you have to invest in optimizing your website. Search engine optimization is something that keeps changing with the times. The constant change stems from the fact that search engines such as Google keep making changes to their algorithm based on the website visitors and users' changing needs.