If you have a business and it doesn't have a presence on social media, you are doing yourself a great disservice. It's similar to a business not having a phone number 20 years ago. It unnecessarily disconnects you from your customers and you miss out on potential revenue.

Businesses use social media to reach new customers, engage with current customers and stay relevant in their industries. It's also used as a platform for networking and making valuable business connections.

Many businesses use their social media accounts as a way to promote their company and show it off to the masses. Think of them as virtual billboards that allow you to present your business however you'd like. The best part is that it's typically free to have a business account on social media platforms.

Problems with managing your own business's social media accounts

The biggest problem you're going to face when attempting to manage your own social media accounts for your business is how much of your valuable time it consumes. You'll notice it takes you away from doing other important tasks for your business.

Another issue with self-managing your business's social media accounts is your lack of experience. You can easily miss out on doing something that is important on social media if you're not in the loop. This could cost you serious money.

It's not just what you don't do on social media that can hurt you. You can cause a lot of damage to your business if you post anything that offends people, regardless of your intent. Professional social media managers know how to avoid these types of gaffes.

Using a social media management service

Luckily, there is no need for you to take on the challenge of managing your business's social media pages on your own. In fact, there are a large number of companies out there that have the experience and expertise necessary to manage your business accounts in the most effective way possible. 

There are some aspects of running a business that should always be left to the professionals. Social media managers will post on your pages at appropriate times (with targeted content), connect your business to your customers and so much more.

What to look for

When you're trying to decide on a social media management company to use for your business, you need to consider what you're trying to get out of it. Look into what services they offer and decide what works best for you. Regardless, it will always be better than if you tried doing it yourself.